305K

Naming and Packaging for a chocolate brand

305k green packaging

What started it?

William de Fort is a former mathematician who always had a passion for chocolate. He decided to leave his career behind to live his dream and become a chocolate maker. He is driven by precision and thus the use of rigorous methods to make his chocolate. He wants to transmit his passion through his product. He wants to find new ways to experiment chocolate, and explore its flavors.

works

305K packaging dieline

Approach

305K is a quality assortment that makes you dive into your senses: each package contains a mysterious assortment of 4 chocolates. 305K refers to the maximum temperature to work dark chocolate. 305 Kelvin equals 31,85 degree Celsius. The graphic elements represent the chocolate's crystallization curve in time and temperature.

influence of tempering and fat crystallization on microstructural and melting properties in dark chocolate systems
305k blue packaging305K bag
chocolate fall with background
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