Les Contrebandiers

Branding of a French restaurant

Les Contrebandiers logo above a Basque Country inspired cloth

What started it?

Les Contrebandiers, an emblematic restaurant in the French Basque Country, chose Frénésie to undertake an ambitious redesign of their brand.

Born out of a shared passion of men deeply attached to their land and traditions, this restaurant offers a wine cellar as well as a "food cellar". They want to capture the essence of this blend between tradition and sharing, and translate it into a renewed, resolutely modern brand identity.

works

Food menu design for Les ContrebandiersLogo Motion for Les ContrebandiersBusiness Card Design for Les Contrebandiers: Le Selectionneur being the one who chooses the wines

Approach

In reimagining Les Contrebandiers' brand identity, we drew inspiration from the contrabandist's secretive world, employing lithography to echo their tradition of marking secret routes.

You will also find the primary logo scattered in the wordmark: the eye, bottle, and beret, nodding to their art of hiding in plain sight. The use of open source fonts was highly encouraged and we leveraged Lambda and Cutive Mono in this alternative.

Process for making the logo of Les Contrebandiers. Lithography, stamping etc.
Poster Mosaic of Les ContrebandiersAll Business Cards designs of Les Contrebandiers, front and back
Tote Bag Design for Les Contrebandiers
One of the business cards' design
Coasters design for Les Contrebandiers
T-Shirt design for Les Contrebandiers
Store front design of Les Contrebandiers
Poster design of Les Contrebandiers
Full Logo of Les Contrebandiers
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