What started it?
Oh my oh my, where to start with this one. Probably one of the most 360 scope project I’ve done. Nature & Découvertes, a nationally famous retailer did a call for tenders to select which agency will accompany them to freshen up their brand.
The agency I was working at — Frénésie, Paris — had been an agency focusing on event branding and still had everything to prove in larger branding projects.
I am very grateful to have been part of this project from the very start, the joy of winning such a big competition, and then carrying the client through workshops and tackle concepts, designs, and finally land on a 200 page guidebook.
works
- Art Direction
- Branding
- Iconography
- Motion
